Who is this book for?
This book is for marketers, entrepreneurs, and anyone looking to generate more leads from their website.
What will I learn?
What? If you read it? Well, assuming you’re paying attention, you’ll learn how to develop a more effective website that turns visitors into customers. That generates leads. That builds your email list. That grows your sales and your company.
You’ll discover how to drive qualified traffic to your website through search, social media, and digital ads.
You’ll find out how to stay in touch with people even after they’ve left your website with email marketing, retargeting, and other tactics.
You’ll see how to read and analyze your website traffic reports so that you can continually improve your results and your bottom line.
Why did you write this book?
Because when I tried to teach digital marketing through an experimental dance troupe I got booed off stage.
I mean, what experience do you have?
I’ve been running flyte new media, a digital marketing agency, for twenty years, helping small businesses generate leads online. I also founded The Agents of Change, an annual conference and weekly podcast all about search, social, and mobile marketing.
I also speak and present all over the country on topics of digital marketing, entrepreneurship, and just about anything else related to growing a business online.
Should I buy a copy?
Oh, absolutely. Of course, I’m biased.
But if you’re still not sure, you can head out to your local bookstore and thumb through a copy or use the Amazon Look Inside feature.
Oh, they love this book. Trust me.
Or, if you don’t want to trust me, here are a few of what today’s leading digital marketers had to say about the book:
Everyone tries to make life so complicated. Rich Brooks cuts through the mess of complexity and straight to what matters. His guidance will set your business on FIRE!
– John Lee Dumas of EOFire.com
“Rich Brooks has compressed everything you need to know about digital marketing into one handy book. The Lead Machine is a must-read on how your small businesses can drive traffic and leads from its website. If you’ve been struggling with how to generate more business online… say hello to your new best friend!”
– Ann Handley, Author of Everybody Writes and Co-Author of Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business
“Want more traffic? Need better leads? Then let this amazing book be your guide.”
– Michael Stelzner, Founder Social Media Examiner
And I have plenty more where those came from! Jay Baer, Dave Kerpen, Mari Smith, Chris Brogan, Sue B. Zimmerman and more have all weighed in.